Chronos

Chronos is a fictional art brand dedicated to acknowledging the relentless passage of time, inspired by pre-Socratic philosophers and specifically their personification of time.

Our lives have become very fast paced to a point where months feel like weeks, everybody is addicted to something and we find it hard to spend 10 minutes without distractions.

Chronos draws inspiration from Greek mythology, where Chronos personifies quantitative and measured time, in contrast to Kairos, representing qualitative, perfect moments. In today’s world of endless distractions, we’re consumed by Chronos, and unable to grasp Kairos. The time for raising awareness has passed, and Chronos is simply shedding light on our reality by creating art pieces which communicate their message.